Core Principles

Always play with integrity, transparency, and cooperation.

Without people, we are nothing.

To help all we reach realize their true power and potential.

Profitability only as a means to make our vision a reality

 

Our Story

 
NYC, October 2018

NYC, October 2018

 
 

From humble beginnings…

I founded Focus Point Visuals in 2017. With a passion for photography and filmmaking, I wanted to help others realize the effect that high-quality visuals have on a brand, and that great content is directly linked to revenue.

I did a few jobs here and there and contacted just about everyone in my network to shoot photo and video for them.

I made many mistakes, but that’s all part of the fun.

Then things stopped picking up. I was dead in the water.

I realized that I had no idea how to get customers on a consistent basis. That was my problem.

So I began studying Facebook Ads and all it’s intricacies, and fell in love with the process of creating and managing ads, writing copy, and designing landing pages.

This was “Eureka” moment number one.

I realized that I was looking at his company all wrong. Businesses use photography and video for marketing, a vessel to sell their products better. So if I help them with their visuals, why not also help them with their advertising?

Long story short, this was all it took to start seeing success.

This led to us offering a wide array of services, such as creating messenger automations to help acquire customers, a video content marketing program called Project Insight, consulting with businesses to help them increase their conversion rate on their website, and much more.

We’ve been through a lot, from struggling to get that very first client, to scratching our heads at the complexity of salesforce. It’s been a great journey, and we’re not stopping anytime soon.

The next steps are up to you.

— Nicholas